Data is dirty, especially company data, and matching can be difficult but fruitful exercise. Effective matching is the starting-point for any BrightQuery engagement.
MATCH ON COMPANY
BQ first looks to Company-based information to determine the actual entity being looked-up.
MATCH ON PERSON
Many company records actually point first to a person, usually an owner, and their home address.
BQ includes sole-proprietor lookup, so we can lookup the entity from the owner’s information.
1.
CLIENT DATA INPUT
- Name (Business or Owner)
- Address
- Phone
- Website
- EIN
2.
BQ CLEAN & MATCH
- Clean name using IRS
- Clean address using USPS
- Leverage complete set of business locations from DOL
- Eliminate duplicates
- Draw from history of filings (previous name, address)
- BQ uses proprietary fuzzy matching algorithms that can be customized to meet client-specific criteria
3.
BQ APPEND
- Deliver new database with verified EIN,
legal name, address, revenue, employees